{"id":10314,"date":"2021-09-27T05:50:13","date_gmt":"2021-09-27T05:50:13","guid":{"rendered":"https:\/\/cannim.com\/?p=10314"},"modified":"2021-09-27T05:50:13","modified_gmt":"2021-09-27T05:50:13","slug":"cannim-acquires-cannabis-education-provider-holistic-caring","status":"publish","type":"post","link":"https:\/\/cannim.com\/cannim-acquires-cannabis-education-provider-holistic-caring\/","title":{"rendered":"Cannim acquires cannabis education provider Holistic Caring"},"content":{"rendered":"
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Cannim acquires cannabis education provider Holistic Caring<\/u><\/strong><\/p>\n Leading medicinal cannabis business Cannim has announced the acquisition of Holistic Caring, a California company providing educational certificate programs to support healthcare professionals looking to offer medicinal cannabis solutions to their patients.<\/p>\n As a key part of the arrangement, Holistic Caring founder Elisabeth Mack \u2013 a trusted leader in the US medicinal cannabis sector \u2013 will join Cannim as Director of Clinical Affairs.<\/p>\n Cannim Chief Commercial Officer Stuart Marsh said that Ms Mack would be a valuable addition to the Cannim team.<\/p>\n \u201cElisabeth\u2019s wealth of knowledge and experience on the ground with medicinal cannabis is already delivering significant value to our partners around the world as we develop our medical outreach programs.<\/p>\n \u201cThis training capability will help us break down the remaining stigma associated with cannabis-based medicines, in alignment with our core values of Safety, Science & Scale.<\/p>\n \u201cShe will also lead the development of the Lumir brand in the USA, which accounts for 86% of the global cannabis market and is an important strategic focus for Cannim.<\/p>\n \u201cHer extensive networks with health care professionals will be highly advantageous in this role.\u201d<\/p>\n Ms Mack, who is a Registered Nurse and sits on the boards of the American Cannabis Nurses Association, the California Cannabis Chamber of Commerce, and the Los Angeles chapter of the National Organization for the Reform of Marijuana Laws, was introduced to the benefits of medicinal cannabis after a bicycle accident in 2014.<\/p>\n Realising the need for credible information, she founded Holistic Caring in May 2016 to serve the educational, supportive, and logistical needs of patients, and then began training other nurses to join her efforts.<\/p>\n Ms Mack said that she was looking forward to the opportunity to expand her reach to a global market.<\/p>\n \u201cI created Holistic Caring to help people understand the medicinal benefits of cannabis, and to mentor healthcare professionals to provide these solutions to people suffering from a wide range of conditions.<\/p>\n \u201cWorking with Cannim will enable me to realise that mission on a global scale\u201d.<\/p>\n Ms Mack will offer training to healthcare professionals around the world, and champion the continuing development and execution of Cannim\u2019s global clinical trials program.<\/p>\n Holistic Caring hosts a wide range of medicinal cannabis training programs on its website, accessible to clinicians worldwide. The teams are in the process of tailoring these programs to specifically meet the needs of health care professionals in individual markets.<\/p>\n